5 Must-Know Copywriting Trends for 2023
Have you ever thought about how the content you consume every day is tailored to you?
It's no coincidence that the ads you see and the articles you read are carefully curated to your interests and preferences. As we move further into 2023, content marketing is becoming more targeted and personalized than ever before. In this blog post, we'll explore the top five copywriting trends for 2023 and how businesses can adapt to them to stay ahead of the game.
What we’ll cover
Personalized Copywriting
Conversational Copywriting
Emotional Copywriting
Multichannel Copywriting
Video Copywriting
PERSONALIZED COPYWRITING
Image Credits: lyft
As more and more people get online, brands compete for the attention of the same audiences, and it has become crucial for brands to stand out from the rest. According to Salesforce, 66% of consumers expect the brand to understand their individual needs. Providing personalized experiences to customers is the go-to method for brands to build a happy and loyal customer base. But does copywriting belong here? Of course, personalized marketing includes copywriting that is directed toward individual experiences.
72% of customers only engage with personalized messaging, according to this SmarterHQ report. One of the ways your business can get more personal in copywriting is by tailoring your message to the specific needs and wants of your target audience, this creates a deeper connection between you and them, and it increases the chances of them taking action.
Moreover, your business can collect customer data and use forms of personalization like using audience names and hyper-personalize copy & also use it to segment their audiences and generate copies targeted to smaller segments for effective personalization. Businesses can also use A/B testing to leverage the best converting versions of several types of copies distributed.
2. CONVERSATIONAL COPYWRITING
Image Credits: HubSpot
In an effort to establish personal connections with customers, brands are adopting a non-conventional approach to messaging; this means that 2023 will be the year that fires up conversational copywriting in every business.
Conversational copywriting is writing in a conversational, human tone, and avoiding corporate or professional jargon and salesy language. Brands will be looking to sell copy that is genuine, authentic, and sounds like a human throughout their advertising, messaging, and social media accounts. Conversational copywriting can be especially effective as more and more companies use chatbots that talk to customers in real-time.
3. EMOTIONAL COPYWRITING
Image Credits: WordStream
While we are on the subject of copywriting that talks to the customer and engages them emotionally, it is imperative that we talk about forms of copywriting that will intentionally strike emotion in any person reading it. Emotional copywriting is a technique used to create copy that appeals to the emotions of the target audience. The goal is to connect with the reader and make them feel something, whether it's happiness, sadness, excitement, or fear. Emotional copywriting can be used to increase engagement, build brand loyalty, and ultimately drive conversions. 70% of customers are likely to buy a product when triggered by an advertisement.
From brands rebuilding their strategy around people and mission more than the product in 2023, it will be interesting to see how these brands now leverage emotion in copywriting.
4. MULTICHANNEL COPYWRITING
Image Credits: M&M’s
Brands today can remain in touch with their target audience through a number of channels such as social media, email, websites, and mobile apps. Although each channel has its own unique characteristics and audience, it is important to tailor the copy to the specific channel to ensure maximum engagement.
In 2023, brands will need to create copy that speaks to their audience on each channel while maintaining a consistent tone of voice across all channels. A consistent tone of voice will help to build better trust and credibility with the audience and also helps to create a stronger brand identity. This trend emphasizes the need for businesses to create a style guide that outlines the tone of voice, language, and messaging to be used across all channels and employ a 360-degree approach to achieve consistency and reach their audience effectively throughout.
5. VIDEO COPYWRITING
Without a doubt - video content would be the leading trend in marketing in 2023. According to Animoto, video ads are the number one way consumers discovered brands that they later purchased from. Therefore, creating effective video copy will get increasingly important for businesses to stand a chance in this competition for attention from consumers. From tailoring their video copywriting to the channels, they choose to advertise on to personalizing those would be a task.
Additionally, brands also need to make sure that these video scripts are concise, engaging, and compelling. Moreover, a consistent tone of voice and messaging will also be crucial to build trust and credibility with the audience and creating a strong brand identity. As video copywriting becomes more important, businesses will need to consider it as a part of their marketing strategy and allocate resources accordingly.
CONCLUSION:
In conclusion, the marketing and copywriting landscape in 2023 is all about targeted, personalized, effective, and consistent communication to build strong relationships with customers. To achieve this, brands must adapt their marketing and copywriting strategies to reflect these trends. Fortunately, with the availability of advanced tools and technologies, marketers have the means to achieve their goals.
As these trends continue to evolve, Digital 360 is committed to staying on top of them and providing businesses with the support they need to succeed in today's fast-paced digital environment. Let's work together to help your brand thrive in 2023 and beyond.
