5 More 2023 Social Media Marketing Trends: Part 2
Welcome back to Part 2 of our deep dive into social media marketing trends of 2023!
As we covered in Part 1 of this series, we highlighted the emergence of Gen Z's preference for TikTok and Instagram over traditional search engines, TikTok's continued growth, the rise of decentralized networks, and the importance of authenticity and transparency through BeReal.
In Part 2, we're excited to share five more social media marketing trends that we believe will shape the landscape of 2023. So, let's dive right in and explore what's on the horizon for the social media world.
In this article, we'll explore five essential trends that will help you build a winning social media strategy in 2023:
Swipe, Shop & Socialize: The Power of Social Commerce
Customized for You: Content Personalization in 2023
The Growing Role of Creators & Influencers on Social Media
Bite-sized and Trendy: The Power of Short-form Videos
Entertaining and Informative: The Rise of Edutainment
1. Swipe, Shop & Socialize: The Power of Social Commerce
Social commerce is not a new trend and we all know it as we have seen its increase in popularity over the years. However, this does not mean that this new version of e-commerce won’t be highly significant in 2023.
Social media platforms are not just apps where you consume fun and entertaining content. Nowadays, these platforms allow their users to shop directly on the app, without leaving it. You can simply click and buy directly from Instagram, TikTok, Facebook, Snapchat, Pinterest, and many more…
Don’t believe in the importance of social commerce? Maybe these numbers will help: The social commerce market size is expected to increase up to $1.3 trillion in 2023 which is a 30.8% increase from the previous year.
So, If your brand is not already part of social commerce, then let me tell you, it is missing out, on a lot! This way your brand can easily sell to highly targeted audiences and generate higher revenues.
2. Customized for You: Content Personalization in 2023
Content personalization is the new trend to swear by.
People go to different social networks for different reasons. Each platform has its own unique characteristics and practices that should be kept in mind. For example, your brand can post a funny, entertaining video on TikTok; however, seeing the same content on LinkedIn would be very strange.
If you want to diversify your content strategy to gain effectiveness, your brand should develop specific content ideas suitable for each platform. Ideate, create, plan, and publish. This way, it is easier to improve customer experience and increase their engagement, conversions, and sales.
A study finds that increasing personalization in various channels boosts overall consumer spending by 500%. So, whether your brand is active on Instagram, Facebook, Twitter, LinkedIn, TikTok, or on every platform at the same time, remember to diversify content strategies from one another and post only network-suitable content.
3. The Growing Role of Creators & Influencers on Social Media
If your brand does not practice influencer marketing, then let me tell you - You Are Missing Out!
61% of consumers trust influencers’ recommendations on social media platforms. Think about how this percentage can help you drive better results for your brand.
If you are a small business and lack the knowledge or resources to run a successful social media campaign, hiring creators is a great way to kick-start your growth journey. They will help you create compelling content for specific channels and help you increase brand visibility, among other benefits. Even if you are an already well-established brand in the industry, incorporating influencer marketing into your social media strategy will help you generate more customer engagement, reach new audiences, strengthen customer relationships, build communities, reinforce brand image, and drive higher revenues.
However, not every influencer will match your brand. It is important to find and partner with those creators who will share your brand ideology and values. Why? Simply because influencers sharing similar values with your brand will have a similar target audience, as well. That’s why finding a suitable match is so crucial.
In recent months, specific types of creators have become mainstream, and they’re called micro-influencers. They are creators with access to niche communities that have less than 50,000 followers on social media platforms. Micro-influencers are highly beneficial for brands as they keep two-way communication with their audience, thus increasing engagement and loyalty from customers. Their communication helps establish authenticity and transparency that could be highly advantageous for your brand’s growth.
Remember the importance of creators and influencers in 2023, so that your business reaches a milestone!
4. Bite-sized and Trendy: The Power of Short-form Videos
Trendy content formats always change. Do you remember when Boomerang was mainstream?
Now, people enjoy bite-sized and easily consumable content, specifically Instagram reels, YouTube Shorts, and TikTok videos. Because why shouldn’t we? Marketers find it fast and easy to create, and viewers find it fun and convenient to watch.
This type of rich media is very advantageous for product or service promotions. It has been found that 73% of consumers want to learn about products or services promotions by watching short videos. That is exactly why your brand should start catching up on this trend and advertise your goods in this manner.
With so much free information on different social media platforms, this way people can consume more. So, remember to prioritize creating short-form videos to drive your business success.
5. Entertaining & Informative: The Rise of Edutainment
With the surge of the short-form video trend and the 8-second attention span of Generation Z, it is logical to forecast that the production of educative content will continue to rise.
Short, fun, and educative content can now be easily created and distributed on various social media platforms. These types of posts are highly engaging and entertaining. This trend is popular on many platforms but especially on Instagram, TikTok, and YouTube.
From tips and tricks to tutorials, brands can exploit this trend to gain visibility and higher engagement rates. Even if your brand is not an educational facility, it still can share instructional videos of different tutorials or tips that your business specializes in.
As we come to the end of our two-part series on social media marketing trends of 2023, it is clear that the digital landscape is continuously evolving, and keeping up with the latest trends is essential for any brand's success.
In this article, we have discussed five essential trends that will help you build a winning social media strategy in 2023. From the power of social commerce to the rise of short-form videos and the growing role of creators and influencers, we've covered it all.
Remember, it's not necessary to follow all of these trends, but simply picking the ones that suit your brand the best can help you master and differentiate yourself from competitors.
At Digital 360, we're committed to helping your brand achieve its social media objectives by helping you implement these trends in your online marketing strategies. So, don't hesitate to book a free consultation and discover what we have to offer.
