How Digital 360 Helped

A Cryptocurrency Market Maker

When Gravity Team reached out to us for help, they only had a logo and little to none online presence. In just 6 months, we provided them with a full 360 service, including website development management, brand building, SEO, copywriting, design, social media marketing, analytics, project management, and more.

Our work helped them to achieve remarkable results, including:

  • a top 5 position in organic search rankings,

  • over 1.1K indexed keywords worldwide, and

  • an inbound lead generation machine that consistently delivers new, valuable leads and partnerships.
    Our 360 approach and expertise delivered outstanding results for Gravity Team, and we can do the same for you.

SEO, BRAND BUILDING, DESIGN, COPYWRITING, SOCIAL MEDIA MARKETING, BLOG, EMAIL.

THE SITUATION

As a growing and experienced full-service digital marketing agency, Digital 360 Agency is always dedicated to helping clients achieve their goals through comprehensive, integrated marketing solutions. One such success story comes from our work with Gravity Team, a crypto market maker. 

Today, Gravity Team makes ~1% of the global crypto trading volume, with over $100 billion in cumulative trading volume. They trade 1,200+ crypto-asset pairs in 25+ exchanges worldwide, located across all continents except Antarctica.

Gravity Team presented us with a unique challenge: to build their brand, marketing channels, and an online lead generation machine from scratch. The client only had a logo and a brief website with fewer than 300 words of content, and they didn't rank or index for any keyword on search engines. In short, they were virtually invisible to the online world, and it was our job to help them change that.

OUR APPROACH

We approached this challenge with a full 360 service, starting with thorough customer, service, company, and competitor research that was the basis for ideating and managing the website development, brand building, design, copywriting, SEO, social media marketing, analytics, conference sponsorships, PR campaigns, merchandise, and more.

Our team worked tirelessly together with our partners to develop a website that was custom-made and interactive, with 3D elements and engaging SEO copywriting, that captivated users and showcased Gravity Team's unique offering. Within just six months of the web launch, we were able to help them reach the top 5 positions in organic search rankings for the most important search terms within their service capability.

RESULTS DELIVERED

SEO & CONTENT MARKETING

We developed a comprehensive SEO strategy, including keyword research, on-page optimization, content marketing, technical SEO, and backlink building. Some of the most impressive SEO performance highlights that we were able to achieve for Gravity Team within short 6 months included:

  • From 0 visibility online to becoming the #1 Result for the branded query (whilst having many other businesses and websites with the same name)

  • Gained Top 5 position for the most searched service keywords, gaining their place next to top industry leaders

  • 1.1K keywords indexed worldwide

  • Organic traffic now accounts for 40% of overall traffic, and unbranded terms make up 80% of organic traffic 

  • 17.18% of visibility with a strong 7.7 average SERP position, compared with the industry-leading competitors, for the 40 key search terms denoting their service offering

  • 1.1k backlinks gained through a targeted acquisiton strategy

But that's not all. We also designed and set up a lead generation machine that has been consistently delivering a significant volume of new, valuable leads and partnerships via a lead generation funnel that's largely based on SEO, content marketing, and branding. With this solution, we've been able to help Gravity Team connect with its ideal target audience and form valuable partnerships that have helped them grow their business even further.

Our PR campaign included conference sponsorships and booths, company photoshoots, merchandise, and project management. We ensured that Gravity Team was well-represented at industry events, and our efforts led to valuable exposure and media coverage.

LEAD GENERATION

Overall, our work with Gravity Team has been a true testament to the power of a comprehensive, integrated marketing strategy. With our full 360 services and a team of experts and performance-driven professionals, we were able to help the client build a strong brand presence from the ground up in a matter of months.

As a top digital marketing agency, we're committed to continued growth, development, and success for our clients. With our full range of services, including SEO, content marketing, social media marketing, design, and more, we're equipped to help businesses of all sizes thrive in today's digital landscape. Whether you're just getting started or looking to take your business to the next level, we're here to help.

A 360-DEGREE APPROACH