HOW DIGITAL 360 HELPED
A LEADING COSMETICS & BEAUTY BRAND
AMAZON MARKETING, SEO, PAID ADVERTISEMENT, CRO, AMAZON MANAGEMENT
ABOUT KIKO MILANO
KIKO Milano, established in 1997, is a renowned Italian cosmetics brand generating over $500 million in annual global revenue. With a mission “to enable women to indulge in the most innovative cosmetics without compromising their budget,” the company prioritizes innovation and cruelty-free practices. We are proud to have collaborated with KIKO Milano to enhance their online marketing strategies.
RESULTS DELIVERED
Within 10 months, Digital 360 Agency accomplished the following milestones for KIKO Milano:
A 58% reduction in Advertising Cost of Sale through strategic advertising campaign optimization
A 170% overall sales increase YoY
A 193% organic monthly sales growth YoY
Notable improvements in bestseller ranks, organic search positions, CTRs, and CVRs
An 11% boost in Seller Feedback to 97% by implementing best practices in Amazon customer service, marketing, and SEO
+811 new reviews
OUR APPROACH
KIKO Milano sought the expertise of Digital 360 Agency to refine their Amazon Online Shop marketing. With an active seller account for two years, they had an average score of 86% and approximately 100 products on the platform.
The Digital 360 Agency team utilized a comprehensive 360-approach, taking charge of all aspects of KIKO Milano's Amazon marketplace account. This included marketing (SEO, PPC, Product Page optimization, copywriting, and Enhanced Brand Content), Store Management, Sales Promotions management, Feedback and Reviews management, Customer Service, and Ad Hoc issues.
A WINNING 360-DEGREE APPROACH
The collaboration between KIKO Milano and Digital 360 Agency’s team led to remarkable improvements in KIKO Milano's Amazon online shop marketing. A winning factor was the 360 approach employed, since on Amazon, everything is connected and related. Adhering to the platform’s rules of the game, and caring for everything from feedback, storefront to SEO, Sponsored Ads, etc. enabled us to unlock the best-ever sales and marketing performance.
If your business is looking to succeed just like KIKO Milano on Amazon, don’t hesitate to get in touch & discuss how our top-performer expert team can accelerate your business growth!