HOW DIGITAL 360 HELPED

CHILEAN GOVERNMENT TRADE ORGANIZATION

INFLUENCER MARKETING, INSTAGRAM.

PROCHILE & THE SITUATION

PROChile UK, a Chilean trade organization in the United Kingdom and part of the Chilean Ministry of Foreign Affairs, is responsible for promoting exports of Chilean goods and services, attracting foreign investment, and boosting tourism.

OUR APPROACH

To promote Chilean cuisine in the UK, we collaborated with top chefs, bartenders, and food influencers to create unique recipes using Chilean ingredients like avocados, blueberries, nuts, wine, and Pisco spirit.

Influencers shared their creations through photos and videos on Instagram, educating followers on:

The influencers also educated their followers on:

  • Crafting a Pisco Flower cocktail with Pisco, Chile's national spirit, by the Head Mixologist of the award-winning Connaught Bar, awarded 2020's #1 Best Bar in the World by The World’s 50 Best Bars.

  • Baking Blueberry & Lemon Poppy Seed Muffins with Chilean fruits, demonstrated by a Netflix TV contest “Crazy Delicious” star, emphasizing Chilean fruit benefits.

  • Creating a Blueberry Layer cake paired with Chilean rosé wine, showcased by a professional recipe creator, highlighting Chile's rich winemaking history.

The campaign resulted in innovative cocktail and recipe creations and captivating visuals that delighted the followers. The well-executed campaign delivered the following results:

  • 6 Influencers hired

  • 170,640 total followers

  • 35 content pieces created & successfully delivered

  • 982,338 total audience reach

  • 55,821 story impressions

  • 2,984 instances of engagement

RESULTS DELIVERED

A SUCCESSFUL COLLABORATION

The partnership between PROChile UK and Digital 360's founder resulted in a highly successful Influencer Marketing campaign that significantly increased the awareness and appeal of Chilean products in the UK. A key aspect of the campaign's success was engaging top chefs, bartenders, and influencers to create innovative recipes and educational content, showcasing the quality and heritage of Chilean ingredients.

If your business aims to achieve similar success through Influencer Marketing, don't hesitate to contact us and explore how our experienced team can drive your brand's growth and recognition!